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The Future of Personal Computing | Intel Technology

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How will using a PC be different in the future from how it is today?

In this InTechnology video, Camille talks with Rob Bruckner, Corporate VP and CTO of Client Platform Architecture and Definition (CPAD) at Intel. They get into the evolution of client computing with AI, security, and privacy. They also take a look at the biggest efforts going on right now with sustainability and the PC.

The Evolution of Client Computing with AI, Security, and Privacy

Rob discusses the transformative impact of AI on client computing and PCs. Although AI has existed in the client-side CPU for some time, rapid advancements are introducing new features to the PC landscape, fueled in part by innovations in smartphone technology. Users can anticipate enhanced security and privacy features, along with reduced latency. Another trend in AI integration is the focus on inferencing. However, there are considerations to be made regarding privacy and security. IP models must be secure, and the capabilities of digital twining through inferencing could pose privacy concerns.

Sustainability and the PC

Rob spotlights several key initiatives aimed at making PCs more sustainable. Extending battery life not only boosts the performance efficiency of devices ranging from mobile phones to PCs and servers but also improves their energy efficiency. Modular design strategies are further contributing to sustainability by reducing the need for frequent hardware updates. Additionally, there is a growing focus on software optimization as a method to enhance hardware efficiency, which in turn minimizes large hardware upgrade cycles and enriches user experience.

Rob Bruckner, Corporate Vice President and Chief Technology Officer of Client Platform Architecture and Definition (CPAD) at Intel

Rob Bruckner personal computing client computing AI sustainability

Rob Bruckner serves as Intel’s Corporate Vice President and Chief Technology Officer of Client Platform Architecture, managing a $40 billion client division. Starting his Intel journey in 1997, Rob is highly skilled in computer engineering and adept at leading teams. He was instrumental in scaling Intel’s business from $750 million to $1.3 billion and later diversified into the mobile sector. Taking charge of Intel’s RFIC and PMIC Development in 2016, he rose to become the Vice President of the unit in 2018. During his leadership, the team produced critical components for Apple, including 5G RF transceivers. After briefly working as a Senior Director at Apple, he rejoined Intel in 2021. Rob holds a Bachelor of Science in Electrical Engineering from the University of Florida.


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The views and opinions expressed are those of the guests and author and do not necessarily reflect the official policy or position of Intel Corporation.


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