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From Microchips to Chocolate Chips: The Founder of Doughp’s Sobriety Journey | Intel Technology

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Is there anything more important than mental health and well-being?

In this InTechnology video, Camille talks with Kelsey Moreira, Founder and Chief Inspiration Officer of Doughp. They get into Kelsey’s path to sobriety, the history of Doughp, and the mission of #Doughp4Hope.

Note: There is explicit language in this episode.

Kelsey’s Path to Sobriety and the Birth of Doughp

Kelsey recounts to Camille her struggles with alcohol addiction that began during her early teens and persisted until 2015. Even as she thrived academically and professionally, the addiction was severely affecting her overall health. During a business trip for Intel in Barcelona, Kelsey knew once and for all that she had to get sober. She attended an AA meeting that very day, marking the beginning of her new chapter. While she had always had a passion for baking, it took on a therapeutic role for her during this period. Motivated by a unique egg substitute she discovered for cookie dough, Kelsey left Intel to start Doughp. What began as a small venture in her apartment evolved into a kiosk in San Francisco and expanded to two storefronts in San Francisco and Las Vegas. However, the pandemic saw Doughp transition fully to e-commerce, experiencing a surge in sales.

Promoting Mental Health and Addiction Recovery

Kelsey introduced the #Doughp4Hope initiative to challenge the stigma around mental health and addiction recovery, making it a central ethos of Doughp. The initiative is committed to fostering discussions on mental health and addiction recovery, while also allocating 1% of total sales to nonprofits in this domain, notably the She Recovers Foundation. Furthermore, Doughp places a strong emphasis on the mental well-being of its employees. Kelsey has devised a comprehensive mental health policy, which is available on Doughp’s website, serving as a resource for other companies wishing to enhance their employee mental health support.

Kelsey Moreira, Founder and Chief Inspiration Officer of Doughp

Kelsey Moreira Doughp Doughp4Hope mental health

Kelsey is the visionary who founded Doughp: Legit Cookie Dough in 2017 and currently wears the hat of Chief Inspiration Officer. She showcased Doughp on ABC’s Shark Tank twice, first in 2019 and then in 2022. In 2021, Doughp secured a spot in the Inc 5000 list of Fastest Growing Companies in America. Prior to diving into entrepreneurship, Kelsey was associated with Intel for a decade, contributing to technical marketing and product management roles. In 2020, she was featured in Forbes 30 Under 30. Kelsey graduated from the W.P. Carey School of Business at Arizona State University, where she earned a Bachelor’s in Marketing and a certificate in International Business.


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#Doughp #Doughp4Hope #mentalhealth

The views and opinions expressed are those of the guests and author and do not necessarily reflect the official policy or position of Intel Corporation.


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